Don’t Bid Ebay Adieu
Ebay burst onto the scene as a public company on September 23, 1998, at the then-lofty price of $18 per share. The stock opened at $53.50 and euphoric “investors” (Ben Graham would call them “speculators”), bid it up to the incredible price of $354.25 within six months, before a 3:1 split. Not bad for a company that would report $0.00 in earnings per share a year later.
Perhaps these investors were counting on rapid growth. Indeed, eBay was growing at a blistering pace. Between the second quarter of 1997 and the fourth quarter of 1998, revenues grew from a mere $604 thousand to $19.5 million.
In the book The Perfect Store: Inside eBay, Adam Cohen relates the beginnings of what was then still called AuctionWeb. In 1996 Pierre Omidyar, the founder, had a tough problem: so many envelopes stuffed with payments arrived by mail that he didn’t have time to open them all, so they just piled up, unopened. Ebay – still in its infancy – already seemed to be a perpetual cash machine.
Today, eBay’s stock price hovers around $12.50, so the prices above look extraordinary. But the stock split 24 times since the IPO, so it turns out that if you bought at around, say, $54 per share, you’d be sitting on a 19% gain, compounded, to today’s price, compared with a compounded loss of 2.2% for the S&P index during the same period. Indeed, even if you had bought the stock at its pre-split peak, you’d still be better off than the market. Maybe those investors weren’t so wrong after all.
How could this company have created so much value?
It turns out that eBay’s is a sticky and addictive business model, and is very cash generative. Revenues grew to $8.5 billion in 2008, and in aggregate, eBay has generated almost $13 billion in cash from operations, $9 billion of that in free cash flow even after deducting stock-based compensation.
Where has all the cash gone?
Of the nearly $13 billion, $1 billion has gone to stock-based compensation, and $3 billion to capital expenditures. The $9 billion in free cash flow have been spent in acquisitions or ended up as cash and equivalents on the balance sheet.
As with many technology companies, eBay has benefited from its expensive stock price and old GAAP accounting rules. These old rules allowed “pooling of interest” accounting in certain cases, whereby an acquirer used its bloated stock price as currency. The acquisition generated no goodwill, which didn’t have to be amortized over 40 years, and thus didn’t depress earnings. Companies would regularly “game” their acquisitions to fit the criteria allowing this accounting treatment.
In 2001, FASB eliminated the rule and instead forced all acquisitions to use purchase accounting; goodwill no longer had to be amortized, but instead tested for impairment yearly. This is what led eBay to charge $1.4bn against earnings in 2007 as a write-off of goodwill from its Skype acquisition, for which it massively overpaid.
Another interesting point – again common with tech companies that issue lots of stock for compensation – is that buybacks at eBay have been largely a mirage. In the past three years, eBay has spent $5.3 billion in buybacks. Sounds great, right? Except that since 1998, it has issued $4.2 billion in stock for compensation and acquisitions. Stock-based compensation ran $350m in 2008 alone.
So how is the market looking at eBay today? At its recent price of $12.50 per share, the company is selling for $16 billion. Net out cash and equivalents plus short-term investments of $2.3 billion, and arrive at an enterprise value – your net “out of pocket” cost to buy the entire business – of $13.7 billion.
Now, eBay is generating about $2 billion per year of free cash flow. These are the “owner earnings,” or cash you could pocket entirely since it takes into account taxes, capital expenditures, even stock-based compensation. This last one is important – as we saw, companies issue stock to employees as compensation, which then must be bought back using the company’s cash. This is a real hit to free cash flow.
The $13.7 billion you’re paying is about 7x current free cash flow. In order to understand what this means, it helps to think about how to value any asset, whether we’re talking about an apartment building, a bond, or a stock.
The value of an asset to you – we’ll call it “intrinsic value” – is the sum of all future free cash flows, discounted to present value. Discounting is important because $1 a year from now is less valuable than $1 in your hands today. Let’s say that 10% is an appropriate discount rate, one that would make us indifferent between $1 today and $1.10 a year from now.
Figuring out the intrinsic value is thus a two-step process. The first step is critical: estimating what those future free cash flows will be. This is very hard to do for most businesses, but easier to do for those whose revenues and incomes don’t fluctuate wildly. Ebay is reasonably protected by its network effects in its various businesses, so it’s unlikely that future free cash flows will suddenly fall off a cliff.
Let’s assume, for now, they don’t grow or decline. In this case, our second step would be to add up those future free cash flows:
It turns out that this series of sums converges to a simple formula, current free cash flow times 1 / r, where r is the discount rate. So in this case, we’d be willing to pay $19.6 billion for eBay’s future free cash flows.
This should give you the idea that, perhaps, eBay is cheap today, since you’re paying less than you’d get. But we left out a critical piece: growth. What would happen to our estimate of eBay’s intrinsic value if its free cash flows grew at, say, 2% per year?
Growth may be a distant memory in a recessionary environment, but remember that growth will one day return. Populations will expand, incomes will rise, and eBay will penetrate new markets. Last – and perhaps most important – an inflationary environment would benefit eBay, since it collects a percentage of transactions it processes both on its marketplaces and PayPal.
Amending our formula to 1 / (r - g) takes growth into account. At 2%, we’d be willing to pay 1 / (10% - 2%) or 12.5x free cash flow for eBay. But let’s instead invert our thinking: what would happen if eBay shrank?
Plugging in a negative growth rate of 4.3%, for example, would get us to 1 / (10% + 4.3%) or 7.0x free cash flow. This brings us back to eBay’s current stock price. It turns out that the market seems to think eBay will shrink 4.3% per year, forever.
This is a pretty Draconian assumption. Embedded in eBay are some fast-growing businesses, like PayPal and Skype. The new CEO, John Donahoe, has plans to cut $2 billion in costs by 2011, which should further juice free cash flow. But PayPal is only 16% of operating income, and Skype a mere 4%. The slow-growing marketplaces segment is 80% of the total. Time will tell whether management’s recent improvements to eBay’s core business will bear fruit.
But because forecasting is a fool’s game, paying a modest amount for future free cash flows should afford the investor a decent margin of safety. In fact, at 7x free cash flow, quite a few things could happen and you still wouldn’t lose money. For example, free cash flow could decline 20% in 2009, and another 15% in 2010 and 2011, before resuming a conservative 2% growth, and you’d still break even.
In the past, eBay hasn’t been very cheap. In fact, only recently has the stock fallen below 10x free cash flow. The chart below shows the de-rating in eBay’s stock from high flyer with a sexy multiple into an also-ran with a stock price that makes it look like road kill:
The red lines show the yearly high and low stock prices divided by per-share free cash flow (actually, they show the enterprise value, which is stock price less net cash). Over the years, eBay’s valuation has compressed, and reached the all-time low of 5.4x free cash flow in early 2009. Over those same years, free cash flow grew from $192m in 2001 to nearly $2 billion in 2008. The drop between 2005 and 2006 is accounted for by an increase in capital expenditures and a 10-fold step-up in stock-based compensation.
One of the biggest risks with eBay is that management will repeat mistakes of the past, namely, overpaying for acquisitions. The company doesn’t pay a dividend, and stock repurchases – which now should be in overdrive mode – have completely dried up in Q408. Why should we expect management to be any different than the average panicked investor? In any case, at the right price, it’s hard to pass on this deal.
Marcelo P. Lima is a securities analyst. He may be reached at MPL4@cornell.edu









